Did you know this about 'Live Chat'? - blog post image

Did you know this about 'Live Chat'?

Ray Sharpe Friday, September 08, 2017 Comments (0)

Live Chat is an Untapped Potential for Your Business!

The trouble with online shopping is that many customers are disconnected from someone who can answer their questions in real time. Rather than watching potential customers click away from their websites, many businesses have been adding live chat. As it turns out, live chat can provide the answers that customers want, while also adding significant benefits to the bottom line of companies.

I’d like to share with you why live chat can improve your business.

Live Chat is Convenient for Customers
An ATG Global Consumer Trend study found that 90% of customers consider live chat helpful and an emarketer.com survey found that 63% were more likely to return to a website that offers live chat.

Live Chat Cuts Down on Expenses
The live chat service allows multiple “virtual” conversations and cut the waiting queue to a fraction of its former size when compared to a call center. Not only is this a process improvement but it increases the chances of overall sales (which we’ll get into next!).

Live Chat Increases Sales
The key is that customers have someone who can immediately walk them through a sale if they become confused or have a question that can make or break a sale. This helps eliminate bounces away from retail websites and ensure that full shopping carts make it through checkout.

Live Chat Gives You An Edge of Your Competition
If you aren’t convinced that live chat is for your business, Chatters spend 60% more per purchase than non-chatters. And proactive chat increases a site’s engagement by 313% – for mobile, it’s 421%. Experience the results for yourself.

Live Chat Taps into Customer Pain Points
Live chat provides immediate access to customers’ pain points. When customers use live chat, they’ll try to ensure that a product will perform as advertised or that a promotion will provide the discount they want. In addition, as live chat representatives talk to customers, they can find out ways to improve a company’s products and services.


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